How did the Executive improve tourism during the 2011-2016 period?

The development of an all-Ireland strategy for tourism during the 2011-2016 period was a significant step taken by the Executive to enhance tourism in Northern Ireland. This strategy aimed to create a cohesive approach to promoting the island as a single destination, leveraging its unique cultural, historical, and natural attractions. By embracing collaboration with the Republic of Ireland, the initiative sought to boost visitor numbers and create a more competitive tourism offering on an international scale.

The focus on an all-Ireland strategy allowed Northern Ireland to benefit from increased marketing and promotional efforts that highlighted the shared attractions and experiences available across the entire island. This approach not only encouraged international tourists to explore both parts of the island but also aimed to strengthen relationships between the two regions, ultimately fostering greater tourism development in Northern Ireland through cross-border cooperation.

In contrast, the other options limited their scope to narrower aspects of tourism. Promotion of domestic tourism only would not have drawn in international visitors crucial for economic growth, while focusing solely on rural tourism restricts the potential benefits of urban tourism and major attractions. Similarly, the idea of creating tariffs for international visitors would likely deter tourism rather than enhance it, as increased costs can lead to decreased attractiveness for potential travelers.